Ad creative,
on a fixed plan

Static ads and short videos for TikTok and Meta, made with AI and checked by a person before they reach your ad account. One monthly price, a set volume, no surprises on the invoice.

See how it works

In private build. Invites go out in batches from the waitlist. Pricing announced at launch.

Fizz can

Cold, crisp, ready

Shop now

Vertical still of a coffee cup and beans, fictional product

Static ad of a glass skincare serum bottle on a soft backdrop, fictional product

Static ad of a running shoe floating against a clean background, fictional product

Vertical still of a lit candle in a glass jar, fictional product

Square static ad of over ear headphones in studio light, fictional product

Morrow coffee

Your slow morning

Shop now

Vertical still of a sparkling drink can with ice, fictional product

Sample work, fictional products

Fizz can

Cold, crisp, ready

Shop now

Sample work, fictional product

Morrow coffee

Your slow morning

Shop now

Sample work, fictional product

Static ads

Short videos

Hook variations

Aspect ratio resizes

Product visuals

Caption cuts

Offer swaps

Ad refreshes

Stores that advertise every day burn through ads Sample serum ad thumbnail, fictional product faster than any team can make them. Creative volume becomes the bottleneck, not budget. Steplaw turns it into a fixed monthly line item: you send briefs , we send back reviewed static ads and short videos Sample candle ad thumbnail, fictional product , and the cost stays the same every month.

Thumbnails show sample work, fictional products.

Three ideas, one plan

One fixed monthly plan

A set volume of creatives each month for one price you know in advance. No hourly billing, no scope calls.

Example planMonthly

Creative plan

Price announced at launch

Volume this monthExample

Same line item every month
Static ads and short videos
Resizes for TikTok and Meta
Terms published at launch

Example monthExample volume

Week 1

Week 2

Week 3

Week 4

Made with AI

Variants are generated from your products and brand kit, so testing more angles stays inside your plan.

Generation queue Producing

Brief: Fizz can, summer launch, 4 hook variants

Reviewed by a human

Every creative is checked by a person before delivery. Nothing ships straight from a model.

Sample running shoe ad under review, fictional product

Note 1: logo clear of the caption area

Note 2: laces match the product photo

In review

Sample work, in motion

An honest note: these are samples we made for fictional products while Steplaw is in private build. They show formats and finish, not client work.

Short video

Fizz can

Cold, crisp, ready

Shop now

Fizz can

Short video, 9:16

Sample work, fictional product

Short video

Morrow coffee

Your slow morning

Shop now

Morrow coffee

Short video, 9:16

Sample work, fictional product

What the plan delivers

4:5

9:16

1:1

Static ads

Finished image ads as PNG and JPG, ready to upload
Feed and story ratios for Meta, plus 9:16 for TikTok
Layered source files so your team can edit text later

How Steplaw compares to the usual options

A plain comparison across what matters to a store running ads every day.

Steplaw

In-house hire

Traditional agency

Freelancers

AI tools alone

Cost predictability

Fixed monthly

Salary plus tools

Retainers and extras

Varies by job

Subscription

Volume per month

Set by plan

Limited by hours

Low, slow rounds

Depends on availability

High, unchecked

Brand consistency

Brand kit checks

Strong

Mixed

Drifts

Human review

Every creative

Yes

Self review

None

Management time

Briefs only

Hiring and managing

Meetings

Coordinating many

You do the work

Commitment

Monthly plan

Employment

Long contracts

Per project

Monthly

Steplaw

Cost predictabilityFixed monthly
Volume per monthSet by plan
Brand consistencyBrand kit checks
Human reviewEvery creative
Management timeBriefs only
CommitmentMonthly plan

In-house hire

Cost predictabilitySalary plus tools
Volume per monthLimited by hours
Brand consistencyStrong
Human reviewYes
Management timeHiring and managing
CommitmentEmployment

Traditional agency

Cost predictabilityRetainers and extras
Volume per monthLow, slow rounds
Brand consistencyStrong
Human reviewYes
Management timeMeetings
CommitmentLong contracts

Freelancers

Cost predictabilityVaries by job
Volume per monthDepends on availability
Brand consistencyMixed
Human reviewSelf review
Management timeCoordinating many
CommitmentPer project

AI tools alone

Cost predictabilitySubscription
Volume per monthHigh, unchecked
Brand consistencyDrifts
Human reviewNone
Management timeYou do the work
CommitmentMonthly

Swipe to compare

Five checks before anything ships

Check 1 of 5

Headline font matches brand kit

Brand colors and fonts

Colors, type and logo use are checked against your brand kit.

Check 2 of 5

Reference photo

Creative

Product accuracy

Shape, color, label and details are compared with your real product photos.

Check 3 of 5

Your slow morning

Contrast ok, size ok

Text and captions legibility

Headlines and captions are checked for contrast and size on a phone screen.

Check 4 of 5

Platform safe zones

Key content stays clear of TikTok and Meta interface overlays.

Check 5 of 5

The best serum ever made

A lightweight evening serum

Wording flagged and rewritten before delivery

Claim wording

Copy is read for claims you cannot back up, and rewritten when needed.

A workspace for every brief

This is how we imagine the Steplaw workspace you will use once invited. It is still being built.

Brief queue
Drop briefs in any order. Reorder them when priorities change.
Brand kit
Logos, fonts, colors and product photos in one place, used on every creative.
Review status
See which creatives are in production, in review or approved.
Delivery folder
Finished files and sources, sorted by brief and ratio.

Request board

Illustration, example data

Briefed2

Lumen serum, 3 statics

Briefed

Ember candle, refresh

Briefed

In production1

Fizz can, hook test

In production

In review1

Dune runner, resizes

In review

Delivered1

Morrow coffee, video

Delivered

Four steps from waitlist to delivery

Full walkthrough

1
Join and get invited
Add your email. Invites go out in batches as we open capacity.
2
Share your brand kit and products
Logos, fonts, colors, product photos and any rules we should follow.
3
Send briefs each month
Tell us the product, angle and placements. Short is fine.
4
Receive reviewed creatives
Checked files land in your delivery folder, ready to upload.

Honest answers

If something is not decided yet, we say so.

Static ads, short vertical videos, hook and offer variations, resizes for TikTok and Meta placements, and refreshes of ads that are tiring out. Each delivery includes finished files and source files.

Make creative volume a line item

Join the waitlist and we will send your invite when your batch opens. Pricing is announced at launch.

Fizz can

Cold, crisp, ready

Shop now

Sample work, fictional product

Ad creative,on a fixed plan

Three ideas, one plan

One fixed monthly plan

Made with AI

Reviewed by a human

Sample work, in motion

What the plan delivers

Static ads

How Steplaw compares to the usual options

Five checks before anything ships

Brand colors and fonts

Product accuracy

Text and captions legibility

Platform safe zones

Claim wording

A workspace for every brief

Brief queue

Brand kit

Review status

Delivery folder

Four steps from waitlist to delivery

Join and get invited

Share your brand kit and products

Send briefs each month

Receive reviewed creatives

Honest answers

What is included in the plan?

How does volume work?

Who reviews the creatives?

Which platforms do you make ads for?

What do I need to provide?

Who owns the files?

When does Steplaw launch?

How much will it cost?

Make creative volume a line item

Ad creative,
on a fixed plan