Steplaw

How Steplaw works

A clear path from waitlist to reviewed creatives, with one fixed monthly plan and a person checking every file.

Brief1
Produce2
Review3
Deliver4
Sample coffee ad, fictional product

Morrow coffee, morning hook

Sample work, fictional product

Step by step

1

Join and get invited

Add your email to the waitlist. We open capacity in batches so every brand we take on gets proper attention.

When your batch opens you get an email with a link to set up your workspace.

Your Steplaw invite is ready
Set up workspace
Batch 1Batch 2Batch 3
2

Share your brand kit and products

Upload your logo, fonts, colors and product photos, plus anything we should avoid saying or showing.

This kit is what every creative is produced from and reviewed against.

Brand kitExample

Primary

Deep green

Accent

Soft lilac

Sample product photo, fictional serumUploading

Aa

Headline font

3

Send briefs each month

Add briefs to your queue whenever you need them: the product, the angle, the placements and the formats.

Keep it short. If something is unclear, we ask before we produce.

New brief

ProductDune runner
AngleComfort on long runs
PlacementsTikTok, Reels, Feed
FormatsStatic and short video

Example data, fictional product

4

Receive reviewed creatives

Creatives are produced with AI, then checked by a person for brand, product accuracy, legibility, safe zones and wording.

Approved files land in your delivery folder with their sources.

Reviewed and delivered

Approved

Sample work, fictional products

What you get

  • Finished static ads as PNG and JPG
  • Short vertical videos as MP4
  • Ratios for TikTok and Meta placements: 9:16, 4:5, 1:1
  • Caption files and layered source files
  • Files named by product, placement and variant
Delivery folderExample files
  • lumen serum feed 4x5 v1.png
  • lumen serum story 9x16 v1.png
  • fizz can hook a 9x16.mp4
  • fizz can hook b 9x16.mp4
  • fizz can captions.srt
  • lumen serum source.psd

Is Steplaw a fit?

Who it is for

  • E-commerce brands running paid social every week
  • Founders and media buyers who need more ads to test
  • Creative leads who want a steady supply without hiring
  • Teams that prefer a known monthly cost

Who it is not for

  • Brands that need on location shoots or real actors
  • One off campaigns with no ongoing ad spend
  • Teams looking for media buying or account management
  • Anyone expecting guaranteed ad results

The review standard

AI does the production. A person decides whether a creative is ready.

Brand colors and fonts
Product accuracy
Legible text and captions
Platform safe zones
Careful claim wording
Revisions when something is off

Ready when your batch opens

Join the waitlist and we will send your invite when your batch opens. Pricing is announced at launch.

Vertical still of a lit candle in a glass jar, fictional product
Ember candle

Evenings, softer

Shop now
Morrow coffee

Your slow morning

Shop now
Sample work, fictional product
Static ad of a running shoe floating against a clean background, fictional product
Dune runner

Built for long miles

Shop now